What is a Sales Playbooks Workshop?

And how will it impact my business?


Fact: 47% of salespeople in organizations are missing quota. Organizations are failing their sales teams by either: 1) providing little more than lead contact information and surface data, 2) overwhelming them with irrelevant “knowledge” out of context (cast studies, white papers, competitive analysis, or 3) burying the insights that move deals in a company wiki, scattered emails, or Google Drive.

Now, utilizing proven frameworks used by experts, you will build a high-impact sales playbook and equip your team for repeatable and scalable growth. Learn the Four-S methodology (Strategy, Systems, Staff, and Skills) ClozeLoop has employed with some of the fastest-growing companies in the world and get hands-on guidance in building your sales playbook – the right way.

The sessions will be led by Hilmon Sorey and Cory Bray, authors of fourtop-selling salesbooks and Managing Directors of ClozeLoop. This workshop leverages the frameworks from their latest book, “Sales Playbooks: A Builder’s Toolkit” which they have used in creating hundreds of high-impact sales playbooks.

Workshops are tailored to the needs of each group to ensure immediate application of actionable, practical advice and frameworks. Sessions will include a collection of deep dives into:

  1. Creating your Company Blueprint
  2. Developing Discovery Assets & Personas
  3. Enabling Account Execs & Sales Development
  4. Playbook Roll-out, Choosing a Platform, & Creating Engagement

All materials (print and electronic), and meals (breakfast, snacks, and lunch) are provided.

Creating Pipeline Velocity

October 9: Professional Selling Master Class


If you’ve never attended a 30-minute ClozeLoop Master Class, you are in for fast-paced, immediately-actionable, tactical instruction that you will apply immediately when you get back to the office. No tips and tricks here – just high-powered frameworks PROVEN to fuel growth.

Every two weeks, Hilmon Sorey and Cory Bray, nationally renowned authors of four top-selling sales books and Managing Directors of ClozeLoop, bring a cohort of Sales Managers, Account Executives, and smart SDRs on the professional fast track together to deliver the very best in modern B2B sales techniques.

In the Creating Pipeline Velocity class you’ll learn how to:

  • Get agreement on Next Steps
  • Create momentum from meeting to meeting
  • Hold prospects accountable for making decisions
  • Shorten sales cycles by up to 40%

Who should attend?

  • B2B Sales Managers responsible for explosive revenue and scale
  • Account Executives and Enterprise Execs in competitive markets
  • Sales Development Reps looking to grow into closing roles

Each attendee will be provided an Online Sales Assessment which they can use to evaluate strengths and opportunities for growth.

This is a Master Class. It’s fast. It’s fun. It’s intended to impact your sales effectiveness immediately.

Winning Competitive Deals

October 23: Professional Selling Master CLass


If you’ve never attended a 30-minute ClozeLoop Master Class, you are in for fast-paced, immediately-actionable, tactical instruction that you will apply immediately when you get back to the office. No tips and tricks here – just high-powered frameworks PROVEN to fuel growth.

Every two weeks, Hilmon Sorey and Cory Bray, nationally renowned authors of four top-selling sales books and Managing Directors of ClozeLoop, bring a cohort of Sales Managers, Account Executives, and smart SDRs on the professional fast track together to deliver the very best in modern B2B sales techniques.

In the Winning Deals from the Competition class this week, learn how to:

  • Identify your Winning, Losing and Battle Zones
  • Position effectively in conversation against your competitors
  • Focus selling resources on deals you should win
  • Disqualify early

Who should attend?

  • B2B Sales Managers responsible for explosive revenue and scale
  • Account Executives and Enterprise Execs in competitive markets
  • Sales Development Reps looking to grow into closing roles

Each attendee will be provided an Online Sales Assessment which they can use to evaluate strengths and opportunities for growth.

This is a Master Class. It’s fast. It’s fun. It’s intended to impact your sales effectiveness immediately.

Stop Selling! Start Diagnosing

November 6: Professional Selling Master CLass


If you’ve never attended a 30-minute ClozeLoop Master Class, you are in for fast-paced, immediately-actionable, tactical instruction that you will apply immediately when you get back to the office. No tips and tricks here – just high-powered frameworks PROVEN to fuel growth.

Every two weeks, Hilmon Sorey and Cory Bray, nationally renowned authors of four top-selling sales books and Managing Directors of ClozeLoop, bring a cohort of Sales Managers, Account Executives, and smart SDRs on the professional fast track together to deliver the very best in modern B2B sales techniques.

In the Effective Discovery class this week, learn how to:

  • Differentiate your selling conversations from your competition
  • Get beyond value proposition to uncovering pain… fast
  • Understand and apply the 3 Keys to Creating Urgency

Who should attend?

  • B2B Sales Managers responsible for explosive revenue and scale
  • Account Executives and Enterprise Execs in competitive markets
  • Sales Development Reps looking to grow into closing roles

Each attendee will be provided an Online Sales Assessment which they can use to evaluate strengths and opportunities for growth.

This is a Master Class. It’s fast. It’s fun. It’s intended to impact your sales effectiveness immediately.

Our Assessments Are Free.

Are You Optimized For Success?  How Does Your Performance Stack Up?


Go-To-Market Strategy

Sales Enablement

Sales Effectiveness

Growth Projections

Sales Playbooks and Process

Digital Marketing