The Five Secrets of a Sales Coach

About the book

Coaching is the activity that has the greatest impact on individual performance in a team setting, and that's especially true in sales. A sales coach observes performance, looks for gaps, and works to rapidly make an individual better. We have coached Salesforce, SurveyMonkey, Box and the highest performing teams on the planet. Coaching can transform sales reps at any level. We wrote this book as a management parable to allow us to most practically present the proven C.O.A.C.H. framework in a way that can be applied immediately without complexity.

You’ll Learn How to Identify the Challenge

You can’t coach everything.  How do you go about identifying which specific things are going to have a measurable impact on the individual and the business?  What type of challenge are you dealing with and how do you address it?

You’ll Learn the How to Create a Coaching Culture

The coaching relationship is based upon trust. That trust is built by observing 5 specific drivers of human behavior. Master those drivers and your sales culture will evolve.

You’ll Learn Why Most Coaching Fails

The fact is that few sales managers consistently allocate time for coaching because of the scarce results they see for their efforts. Once you understand why - you and your sales reps will renew your commitment to brief, impactful coaching conversations.

... AND SO MUCH MORE

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Professional B2B Frameworks

The Five Secrets of a Sales Coach

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About the book

Coaching is the activity that has the greatest impact on individual performance in a team setting, and that's especially true in sales. A sales coach observes performance, looks for gaps, and works to rapidly make an individual better. We have coached Salesforce, SurveyMonkey, Box and the highest performing teams on the planet. Coaching can transform sales reps at any level. We wrote this book as a management parable to allow us to most practically present the proven C.O.A.C.H. framework in a way that can be applied immediately without complexity.

You’ll Learn How to Identify the Challenge

You can’t coach everything.  How do you go about identifying which specific things are going to have a measurable impact on the individual and the business?  What type of challenge are you dealing with and how do you address it?

You’ll Learn the How to Create a Coaching Culture

The coaching relationship is based upon trust. That trust is built by observing 5 specific drivers of human behavior. Master those drivers and your sales culture will evolve.

You’ll Learn Why Most Coaching Fails

The fact is that few sales managers consistently allocate time for coaching because of the scarce results they see for their efforts. Once you understand why - you and your sales reps will renew your commitment to brief, impactful coaching conversations.

... AND SO MUCH MORE

The Five Secrets of a Sales Coach

About the book

Coaching is the activity that has the greatest impact on individual performance in a team setting, and that's especially true in sales. A sales coach observes performance, looks for gaps, and works to rapidly make an individual better. We have coached Salesforce, SurveyMonkey, Box and the highest performing teams on the planet. Coaching can transform sales reps at any level. We wrote this book as a management parable to allow us to most practically present the proven C.O.A.C.H. framework in a way that can be applied immediately without complexity.

You’ll Learn How to Identify the Challenge

You can’t coach everything.  How do you go about identifying which specific things are going to have a measurable impact on the individual and the business?  What type of challenge are you dealing with and how do you address it?

You’ll Learn the How to Create a Coaching Culture

The coaching relationship is based upon trust. That trust is built by observing 5 specific drivers of human behavior. Master those drivers and your sales culture will evolve.

You’ll Learn Why Most Coaching Fails

The fact is that few sales managers consistently allocate time for coaching because of the scarce results they see for their efforts. Once you understand why - you and your sales reps will renew your commitment to brief, impactful coaching conversations.

... AND SO MUCH MORE

The Five Secrets of a Sales Coach

About the book

Coaching is the activity that has the greatest impact on individual performance in a team setting, and that's especially true in sales. A sales coach observes performance, looks for gaps, and works to rapidly make an individual better. We have coached Salesforce, SurveyMonkey, Box and the highest performing teams on the planet. Coaching can transform sales reps at any level. We wrote this book as a management parable to allow us to most practically present the proven C.O.A.C.H. framework in a way that can be applied immediately without complexity.

You’ll Learn How to Identify the Challenge

You can’t coach everything.  How do you go about identifying which specific things are going to have a measurable impact on the individual and the business?  What type of challenge are you dealing with and how do you address it?

You’ll Learn the How to Create a Coaching Culture

The coaching relationship is based upon trust. That trust is built by observing 5 specific drivers of human behavior. Master those drivers and your sales culture will evolve.

You’ll Learn Why Most Coaching Fails

The fact is that few sales managers consistently allocate time for coaching because of the scarce results they see for their efforts. Once you understand why - you and your sales reps will renew your commitment to brief, impactful coaching conversations.

... AND SO MUCH MORE

ClozeLoop University

The Five Secrets of a Sales Coach

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About the book

Coaching is the activity that has the greatest impact on individual performance in a team setting, and that's especially true in sales. A sales coach observes performance, looks for gaps, and works to rapidly make an individual better. We have coached Salesforce, SurveyMonkey, Box and the highest performing teams on the planet. Coaching can transform sales reps at any level. We wrote this book as a management parable to allow us to most practically present the proven C.O.A.C.H. framework in a way that can be applied immediately without complexity.

You’ll Learn How to Identify the Challenge

You can’t coach everything.  How do you go about identifying which specific things are going to have a measurable impact on the individual and the business?  What type of challenge are you dealing with and how do you address it?

You’ll Learn the How to Create a Coaching Culture

The coaching relationship is based upon trust. That trust is built by observing 5 specific drivers of human behavior. Master those drivers and your sales culture will evolve.

You’ll Learn Why Most Coaching Fails

The fact is that few sales managers consistently allocate time for coaching because of the scarce results they see for their efforts. Once you understand why - you and your sales reps will renew your commitment to brief, impactful coaching conversations.

... AND SO MUCH MORE

CASE STUDY

The Five Secrets of a Sales Coach

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About the book

Coaching is the activity that has the greatest impact on individual performance in a team setting, and that's especially true in sales. A sales coach observes performance, looks for gaps, and works to rapidly make an individual better. We have coached Salesforce, SurveyMonkey, Box and the highest performing teams on the planet. Coaching can transform sales reps at any level. We wrote this book as a management parable to allow us to most practically present the proven C.O.A.C.H. framework in a way that can be applied immediately without complexity.

You’ll Learn How to Identify the Challenge

You can’t coach everything.  How do you go about identifying which specific things are going to have a measurable impact on the individual and the business?  What type of challenge are you dealing with and how do you address it?

You’ll Learn the How to Create a Coaching Culture

The coaching relationship is based upon trust. That trust is built by observing 5 specific drivers of human behavior. Master those drivers and your sales culture will evolve.

You’ll Learn Why Most Coaching Fails

The fact is that few sales managers consistently allocate time for coaching because of the scarce results they see for their efforts. Once you understand why - you and your sales reps will renew your commitment to brief, impactful coaching conversations.

... AND SO MUCH MORE