Hilmon Sorey, co-founder and managing director at ClozeLoop visits The Sales Enablement Company to discuss he and Cory Bray's latest book The Five Secrets of a Sales Coach.

"There is no rigor with respect to coaching salespeople."

• The five secrets he's used to effectively coach teams for over 20 years
• The reason sales coaching is ineffective
• How to coach an organization
• Coaching during Covid and creating a coaching culture
• How to motivate a team under new management or after a merger