Case Study

PE-backed Data Services Company

2X increase in close rate
100% quota attainment following BDR to AR promotion

Overview

This data services company had found success but was leaning too much on the founder for sales. ClozeLoop deployed its Triangle Selling sales methodology to help improve performance today, and also laid the groundwork for seamless promotions from the BDR to AE role.

Challenge

This company had grown to more than 60 employees on the back of its strong product and the CEO's ability to close deals.

After building out a sales team, the organization realized that they were having many conversations with prospects, but closing few. And those that were closing were a result of discounting as opposed to a repeatable sales process.

Additionally, the management team lacked visibility into what was happening in prospect meetings.

Solution

ClozeLoop rolled out Triangle Selling to the team, creating a framework-based structured approach to selling.

Additionally, ClozeLoop helped them hire a Director of Sales to oversee both BDRs and AEs, and encouraged the client to purchase call analytics technology to get greater insight into what was going on inside of deals.

Beyond the initial engagement, the ClozeLoop Premium Success Program ensured continued growth across the team.

Impact

Following their engagement with ClozeLoop, opportunity to close rates more than doubled.

Additionally, the team was able to successfully build a BDR to AE promotion path that resulted in 100% of the promoted AEs achieving quota in their first quarter post-promotion.

Today, all sellers conduct pain-based discovery calls, perform engaging demos that drive velocity, and close in a faster, more predictable manner, at more than double the rate that they did before ClozeLoop.
  • 2X increase in close rate
  • 2x Close Rate
  • 100% quota attainment following BDR to AR promotion
  • Rate of growth increased ??
  • Stat item 5
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Impact in 90 Days

You know where you need to go. You know where you've had sales success so far, and you understand the threats to your growth tomorrow.

Let's dramatically and sustainably improve your sales organization's performance right now.

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