CASE STUDY

Series C Software Company

From $100K per month burn rate to profitable in less than 6 months.
100% adoption of Triangle Selling across SDR, AE, SE, and CS teams

Overview

Constant leadership changes created uncertainty among the sales team, which meant the sales process wasn’t being followed and sales performance suffered.

Faced with aggressive revenue goals, a tight timeline, and no clarity as to how to get there, this computer software company reached out to ClozeLoop for strategic guidance.

Challenge

Following their Series C funding round, executive management made a decision that they wanted to reach profitability prior to their next round so they have more leverage with investors.

However, getting there with the current sales team would be challenging.

Sales win rates were unacceptably low, the sales development team was failing to convert leads at the rate they needed to, managers weren’t coaching, and a lack of internal promotion possibilities led folks to leave the company.

Solution

ClozeLoop rolled out Triangle Selling  & Success training and certification programs to sales development, SMB, Mid-Market, Enterprise, Customer Success, and Customer Support.

In addition, ClozeLoop's Sales Enablement Certification Program equipped the enablement team and managers to perpetually maintain the training, onboard new hires effectively, and provide career growth paths for each role well after the completion of the engagement.

Impact

Within 6 months, the client had achieved their goal of profitability which positioned management to retain equity and operate the business without another round of external funding.

This milestone resulted from salespeople conducting strong discovery, providing compelling demos, and managers coaching consistently.

All the while, sales development performance improved, and top performers were retained through progressive skill development and promotion into sales or management roles, using ClozeLoop frameworks.

With enablement certification in place, training and certifications continued without having to pay ClozeLoop additional fees.
  • From $100K per month burn rate to profitable in less than 6 months
  • Full adoption of Triangle Selling across SDR, AE, SE, and CS teams
  • SDR lead conversion rate increase by ?%
  • Retention rate increase by X%
  • Enablement certification in place
Download Case Study

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What others are saying about us...

"Really enjoying these courses. Straight forward, to the point and actionable. I've spent close to 50k if not more on courses, books, webinars, coaches, etc and these have been the best courses I've taken. I'm digging back into the books as well as to make sure getting everything well rounded."

"I have read all of ClozeLoop's books and l've got to say not once did l feel like l was reading "just another sales book. l cant wait to read their next book and l highly recommend you check out any that peek your interest."

"Shout out to ClozeLoop for shaping my thinking here. The simple street-wise concepts in your books have helped me get this and other programs off the ground with our own sales team here."

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"It is not often I see consultants come in with the conviction that ClozeLoop has and want to make you better by teaching and counseling vs telling Sr leaders what we need."

"After demo training - we increased close rate from 25% to 31%."

"Your training goes much deeper than the surface level tips and trick that a lot of other trainers focus on."

"Thanks to ClozeLoop we had the best quarter in company history and best month in company history DURING COVID."

"I have been using your frameworks and find them to be the strongest methods of all the sales trainings I’ve received.."

Impact in 90 Days

You know where you need to go. You know where you've had sales success so far, and you understand the threats to your growth tomorrow.

Let's dramatically and sustainably improve your sales organization's performance right now.

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