In the Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
Defining your sales process is more and more essential in this changing market environment. The companies succeeding today are implementing a sales process that's as simple as possible, but robust enough that all employees can plug in and perform consistently.
Sales content no longer consists of "collateral" in theh form of brochures, PDFs, and slide decks. Today, "sales-ready" content is primarily made up of keywords, relevant phrases, and challenging statements. Top companies are able to produce relevant micro-content at the right time in a conversation to create urgency and commitment... and close deals.
From sales managers, to customer success, product marketing, and obviously the sales team - the function of sales enablement touches any role that is customer-centric. Prioritizing these programs, creating a thriving feedback loop, and leveraging your existing resources are the key to a successful enablement program.
...AND SO MUCH MORE!
In the Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
Defining your sales process is more and more essential in this changing market environment. The companies succeeding today are implementing a sales process that's as simple as possible, but robust enough that all employees can plug in and perform consistently.
Sales content no longer consists of "collateral" in theh form of brochures, PDFs, and slide decks. Today, "sales-ready" content is primarily made up of keywords, relevant phrases, and challenging statements. Top companies are able to produce relevant micro-content at the right time in a conversation to create urgency and commitment... and close deals.
From sales managers, to customer success, product marketing, and obviously the sales team - the function of sales enablement touches any role that is customer-centric. Prioritizing these programs, creating a thriving feedback loop, and leveraging your existing resources are the key to a successful enablement program.
...AND SO MUCH MORE!
In the Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
Defining your sales process is more and more essential in this changing market environment. The companies succeeding today are implementing a sales process that's as simple as possible, but robust enough that all employees can plug in and perform consistently.
Sales content no longer consists of "collateral" in theh form of brochures, PDFs, and slide decks. Today, "sales-ready" content is primarily made up of keywords, relevant phrases, and challenging statements. Top companies are able to produce relevant micro-content at the right time in a conversation to create urgency and commitment... and close deals.
From sales managers, to customer success, product marketing, and obviously the sales team - the function of sales enablement touches any role that is customer-centric. Prioritizing these programs, creating a thriving feedback loop, and leveraging your existing resources are the key to a successful enablement program.
...AND SO MUCH MORE!
In the Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
Defining your sales process is more and more essential in this changing market environment. The companies succeeding today are implementing a sales process that's as simple as possible, but robust enough that all employees can plug in and perform consistently.
Sales content no longer consists of "collateral" in theh form of brochures, PDFs, and slide decks. Today, "sales-ready" content is primarily made up of keywords, relevant phrases, and challenging statements. Top companies are able to produce relevant micro-content at the right time in a conversation to create urgency and commitment... and close deals.
From sales managers, to customer success, product marketing, and obviously the sales team - the function of sales enablement touches any role that is customer-centric. Prioritizing these programs, creating a thriving feedback loop, and leveraging your existing resources are the key to a successful enablement program.
...AND SO MUCH MORE!
In the Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
Defining your sales process is more and more essential in this changing market environment. The companies succeeding today are implementing a sales process that's as simple as possible, but robust enough that all employees can plug in and perform consistently.
Sales content no longer consists of "collateral" in theh form of brochures, PDFs, and slide decks. Today, "sales-ready" content is primarily made up of keywords, relevant phrases, and challenging statements. Top companies are able to produce relevant micro-content at the right time in a conversation to create urgency and commitment... and close deals.
From sales managers, to customer success, product marketing, and obviously the sales team - the function of sales enablement touches any role that is customer-centric. Prioritizing these programs, creating a thriving feedback loop, and leveraging your existing resources are the key to a successful enablement program.
...AND SO MUCH MORE!
In the Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.
Defining your sales process is more and more essential in this changing market environment. The companies succeeding today are implementing a sales process that's as simple as possible, but robust enough that all employees can plug in and perform consistently.
Sales content no longer consists of "collateral" in theh form of brochures, PDFs, and slide decks. Today, "sales-ready" content is primarily made up of keywords, relevant phrases, and challenging statements. Top companies are able to produce relevant micro-content at the right time in a conversation to create urgency and commitment... and close deals.
From sales managers, to customer success, product marketing, and obviously the sales team - the function of sales enablement touches any role that is customer-centric. Prioritizing these programs, creating a thriving feedback loop, and leveraging your existing resources are the key to a successful enablement program.
...AND SO MUCH MORE!
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