Series C Software Company

Overview

Constant leadership changes created uncertainty among the sales team, which meant the sales process wasn’t being followed and sales performance suffered.

Faced with aggressive revenue goals, a tight timeline, and no clarity as to how to get there, this computer software company reached out to ClozeLoop for strategic guidance.

Challenge

Following their Series C funding round, executive management made a decision that they wanted to reach profitability prior to their next round so they have more leverage with investors.

However, getting there with the current sales team would be challenging.

Sales win rates were unacceptably low, the sales development team was failing to convert leads at the rate they needed to, managers weren’t coaching, and a lack of internal promotion possibilities led folks to leave the company.

Solution

ClozeLoop rolled out Triangle Selling  & Success training and certification programs to sales development, SMB, Mid-Market, Enterprise, Customer Success, and Customer Support.

In addition, ClozeLoop's Sales Enablement Certification Program equipped the enablement team and managers to perpetually maintain the training, onboard new hires effectively, and provide career growth paths for each role well after the completion of the engagement.

Impact

Within 6 months, the client had achieved their goal of profitability which positioned management to retain equity and operate the business without another round of external funding.

This milestone resulted from salespeople conducting strong discovery, providing compelling demos, and managers coaching consistently.

All the while, sales development performance improved, and top performers were retained through progressive skill development and promotion into sales or management roles, using ClozeLoop frameworks.

With enablement certification in place, training and certifications continued without having to pay ClozeLoop additional fees.

  • Full adoption of Triangle Selling across SDR, AE, SE, and CS teams

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Professional B2B Frameworks

Series C Software Company

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Overview

Constant leadership changes created uncertainty among the sales team, which meant the sales process wasn’t being followed and sales performance suffered.

Faced with aggressive revenue goals, a tight timeline, and no clarity as to how to get there, this computer software company reached out to ClozeLoop for strategic guidance.

Challenge

Following their Series C funding round, executive management made a decision that they wanted to reach profitability prior to their next round so they have more leverage with investors.

However, getting there with the current sales team would be challenging.

Sales win rates were unacceptably low, the sales development team was failing to convert leads at the rate they needed to, managers weren’t coaching, and a lack of internal promotion possibilities led folks to leave the company.

Solution

ClozeLoop rolled out Triangle Selling  & Success training and certification programs to sales development, SMB, Mid-Market, Enterprise, Customer Success, and Customer Support.

In addition, ClozeLoop's Sales Enablement Certification Program equipped the enablement team and managers to perpetually maintain the training, onboard new hires effectively, and provide career growth paths for each role well after the completion of the engagement.

Impact

Within 6 months, the client had achieved their goal of profitability which positioned management to retain equity and operate the business without another round of external funding.

This milestone resulted from salespeople conducting strong discovery, providing compelling demos, and managers coaching consistently.

All the while, sales development performance improved, and top performers were retained through progressive skill development and promotion into sales or management roles, using ClozeLoop frameworks.

With enablement certification in place, training and certifications continued without having to pay ClozeLoop additional fees.

  • Full adoption of Triangle Selling across SDR, AE, SE, and CS teams

Series C Software Company

Overview

Constant leadership changes created uncertainty among the sales team, which meant the sales process wasn’t being followed and sales performance suffered.

Faced with aggressive revenue goals, a tight timeline, and no clarity as to how to get there, this computer software company reached out to ClozeLoop for strategic guidance.

Challenge

Following their Series C funding round, executive management made a decision that they wanted to reach profitability prior to their next round so they have more leverage with investors.

However, getting there with the current sales team would be challenging.

Sales win rates were unacceptably low, the sales development team was failing to convert leads at the rate they needed to, managers weren’t coaching, and a lack of internal promotion possibilities led folks to leave the company.

Solution

ClozeLoop rolled out Triangle Selling  & Success training and certification programs to sales development, SMB, Mid-Market, Enterprise, Customer Success, and Customer Support.

In addition, ClozeLoop's Sales Enablement Certification Program equipped the enablement team and managers to perpetually maintain the training, onboard new hires effectively, and provide career growth paths for each role well after the completion of the engagement.

Impact

Within 6 months, the client had achieved their goal of profitability which positioned management to retain equity and operate the business without another round of external funding.

This milestone resulted from salespeople conducting strong discovery, providing compelling demos, and managers coaching consistently.

All the while, sales development performance improved, and top performers were retained through progressive skill development and promotion into sales or management roles, using ClozeLoop frameworks.

With enablement certification in place, training and certifications continued without having to pay ClozeLoop additional fees.

  • Full adoption of Triangle Selling across SDR, AE, SE, and CS teams

Series C Software Company

Overview

Constant leadership changes created uncertainty among the sales team, which meant the sales process wasn’t being followed and sales performance suffered.

Faced with aggressive revenue goals, a tight timeline, and no clarity as to how to get there, this computer software company reached out to ClozeLoop for strategic guidance.

Challenge

Following their Series C funding round, executive management made a decision that they wanted to reach profitability prior to their next round so they have more leverage with investors.

However, getting there with the current sales team would be challenging.

Sales win rates were unacceptably low, the sales development team was failing to convert leads at the rate they needed to, managers weren’t coaching, and a lack of internal promotion possibilities led folks to leave the company.

Solution

ClozeLoop rolled out Triangle Selling  & Success training and certification programs to sales development, SMB, Mid-Market, Enterprise, Customer Success, and Customer Support.

In addition, ClozeLoop's Sales Enablement Certification Program equipped the enablement team and managers to perpetually maintain the training, onboard new hires effectively, and provide career growth paths for each role well after the completion of the engagement.

Impact

Within 6 months, the client had achieved their goal of profitability which positioned management to retain equity and operate the business without another round of external funding.

This milestone resulted from salespeople conducting strong discovery, providing compelling demos, and managers coaching consistently.

All the while, sales development performance improved, and top performers were retained through progressive skill development and promotion into sales or management roles, using ClozeLoop frameworks.

With enablement certification in place, training and certifications continued without having to pay ClozeLoop additional fees.

  • Full adoption of Triangle Selling across SDR, AE, SE, and CS teams

ClozeLoop University

Series C Software Company

Written by

Overview

Constant leadership changes created uncertainty among the sales team, which meant the sales process wasn’t being followed and sales performance suffered.

Faced with aggressive revenue goals, a tight timeline, and no clarity as to how to get there, this computer software company reached out to ClozeLoop for strategic guidance.

Challenge

Following their Series C funding round, executive management made a decision that they wanted to reach profitability prior to their next round so they have more leverage with investors.

However, getting there with the current sales team would be challenging.

Sales win rates were unacceptably low, the sales development team was failing to convert leads at the rate they needed to, managers weren’t coaching, and a lack of internal promotion possibilities led folks to leave the company.

Solution

ClozeLoop rolled out Triangle Selling  & Success training and certification programs to sales development, SMB, Mid-Market, Enterprise, Customer Success, and Customer Support.

In addition, ClozeLoop's Sales Enablement Certification Program equipped the enablement team and managers to perpetually maintain the training, onboard new hires effectively, and provide career growth paths for each role well after the completion of the engagement.

Impact

Within 6 months, the client had achieved their goal of profitability which positioned management to retain equity and operate the business without another round of external funding.

This milestone resulted from salespeople conducting strong discovery, providing compelling demos, and managers coaching consistently.

All the while, sales development performance improved, and top performers were retained through progressive skill development and promotion into sales or management roles, using ClozeLoop frameworks.

With enablement certification in place, training and certifications continued without having to pay ClozeLoop additional fees.

  • Full adoption of Triangle Selling across SDR, AE, SE, and CS teams

CASE STUDY

Series C Software Company

  • From $100K per month burn rate to profitable in less than 6 months.
  • 100% adoption of Triangle Selling across SDR, AE, SE, and CS teams

Download Case Study

Overview

Constant leadership changes created uncertainty among the sales team, which meant the sales process wasn’t being followed and sales performance suffered.

Faced with aggressive revenue goals, a tight timeline, and no clarity as to how to get there, this computer software company reached out to ClozeLoop for strategic guidance.

Challenge

Following their Series C funding round, executive management made a decision that they wanted to reach profitability prior to their next round so they have more leverage with investors.

However, getting there with the current sales team would be challenging.

Sales win rates were unacceptably low, the sales development team was failing to convert leads at the rate they needed to, managers weren’t coaching, and a lack of internal promotion possibilities led folks to leave the company.

Solution

ClozeLoop rolled out Triangle Selling  & Success training and certification programs to sales development, SMB, Mid-Market, Enterprise, Customer Success, and Customer Support.

In addition, ClozeLoop's Sales Enablement Certification Program equipped the enablement team and managers to perpetually maintain the training, onboard new hires effectively, and provide career growth paths for each role well after the completion of the engagement.

Impact

Within 6 months, the client had achieved their goal of profitability which positioned management to retain equity and operate the business without another round of external funding.

This milestone resulted from salespeople conducting strong discovery, providing compelling demos, and managers coaching consistently.

All the while, sales development performance improved, and top performers were retained through progressive skill development and promotion into sales or management roles, using ClozeLoop frameworks.

With enablement certification in place, training and certifications continued without having to pay ClozeLoop additional fees.

  • Full adoption of Triangle Selling across SDR, AE, SE, and CS teams